Marketing to the new adventurers

Plum is for the new adventurers — the ones hungry to invest in something truly big, not just another food truck, YouTube channel, or messaging app. They've been there, done that, made their money, and now want to really make a mark.

The new adventurers are also hardcore optimists — they have to be. They don't have the backing of private equity funds or family fortunes or foreign governments. They can't afford the usual "safe" deals in the usual megatropolis locations. (A high-rise hotel in Beverly Hills isn't even on their wish list.)

client
Plum Lending
industry
Financial
services
  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Marketing Planning
  • Web Design + Development
Intro
Content