THE BRIEF:

Inspiring a new look for a new era of Laker basketball while enhancing the brand to be a pioneer of lifestyle sports culture and a symbol of Los Angeles.

client
Los Angeles Lakers
industry
Sports & Entertaiment
services
  • Creative Direction
  • Visual Design
  • Marketing Strategy
  • Social Media Strategy

“We haven’t lived up to the brand my father created and he created a culture of winning and success.”

Jeanie Buss, Lakers Owner

The Lakers are one of the cultural cornerstones in pro sports. We made it our goal to refresh the brand by injecting energy and culture into a brand that makes fans proud to represent.

DESIGN

After auditing the Lakers identity we focused on creating cohesion with a common visual language reflected in all creative content.

Crafting a new direction.

PLAYER NAME
PLAYER IMAGE
CITYSCAPE
BRANDING
LEGACY

We also leveraged the Lakers historic legacy by connecting their past to the present, the present to the future.

SOCIAL

Ushering in the next generation of the Lakers brand.

The result was an adaptable and modern identity blending fashion, art, and sport to elevate the Laker brand into a true lifestyle brand.