Going Metro with Latif Blessing

We were thrilled to collaborate with Los Angeles’ newest sports team, LAFC and the talented crew at Friendly Filmworks to tell fans how to get to the new Banc of California Stadium in Exposition Park via the Los Angeles Metro Expo Line. With LAFC star winger Latif Blessing, we created an ad showing Latif using his skills to shortcut the heavy LA traffic and opting for the Metro instead. The video can be seen playing on screens at the Banc of California Stadium promoting the Metro + LAFC partnership throughout the 2018 season.