CHALLENGE:
Turning a rising eSports platform into a popular global entertainment network that rivals the competition.
- client
- Azubu North America, Inc.
- industry
- Sports & Entertainment
- services
- Brand Strategy
- Brand Identity
- Mobile App Design
- Web Design
- Content Development
- Digital Advertising
- Event Marketing
- awards
- Best Mobile App Awards
- [app] design awards
PRESS
“This Startup Plans to Take on Twitch and YouTube in ESports”
“Azubu raises $59M in debt to create an esports rival to Twitch”
“Azubu goes after Twitch by focusing on eSports and customer service”
THE BRAND
We modernized Azubu's brand identity to reflect a change in the company's new vision and direction.
EVENTS
The new Azubu launched at two of the world's largest gaming events, Gamescom Europe and E3 in Los Angeles drawing nearly half a million fans.
Our goal was to turn a best in-class streaming platform into a leading brand for competitive eSports.
DIGITAL
VIDEO
Unwavering in their commitment to eSports Azubu acquired competitor Hitbox.tv in early 2017, gaining market share and legitimacy from the gaming community to take on rival Twitch.